LinkWheel 101
It’s been a while since the last time I posted in this blog. I’ve been very busy with personal matters and I haven’t even visited this blog for such a long time. As you can see, I still have to recover the old posts for this blog since the old server was terminated without me backing the old database. Well, just charge it to experience. For now, I will be discussing one of the most popular link building methods in the Web today…. LINKWHEEL. So what’s linkwheel by the way?
Linkwheel has been the talk of the town of link builders and SEO. For me, it is still the “old school” type of linking where you write contents on other websites then from those websites, you put links pointing to your site. It is only presented in a wheel-type structure where external websites are also linked to each other while each of those sites also link to a “main site”. To present this statement in a more visual form, then look at the image below.

As you can see, the main site is located at the center of the wheel, and has links from external Web 2.0 websites, which are more known as “Web 2.0 properties” in the linkwheel nomenclature. These properties are said to be authority sites and have built their reputation to the mighty Google.
What are the types of LinkWheels? Linkwheels do not have a particular type, although there are some who classify them according to several factors. One of which is the interlinking structure. For this criterion, linkwheels can be classified as open or closed. The image above shows a closed linkwheel. If the last site (depending what you consider as last) does not link to the first site (e.g. Weebly not linking to Blogger) then it is an open linkwheel.
Linkwheels may also be simple and complicated. The image above is a simple linkwheel, why there those which are composed of two many web properties and can have “sub-wheels” like the image below.

So what are the websites that can be used as wheels? There are many actually. Wordpress, Blogger, Blogsome, Vox, and Zimbio are just a few of them. But in my experience, I look for other sites with PR4 and above which I can create content and basically link my sites from them. The basic criteria for a Web 2.0 property is a site where you can: CREATE CONTENT + PUT LINKS ON THAT CONTENT.
Here are some notes on linkwheels before you start building one.
- No reciprocal linking among wheels.
- Use proxies, Web 2.0 sites may ban you if you repeatedly signs up for these websites using the same IP.
- Use unique content as much as possible. If not, at least spun your content to avoid duplicate penalty.
- Don’t just build up your main site, do the same for your wheels. You can do this by doing linkbuilding for your wheels. I will cover that in the future posts.
This post will be the first of a series of discussions on how to maximize your building up your site authority and how to achieve higher rankings using the link wheel method.
Interested to try the linkwheel method? My team also offers linkwheel creation service for SEO professionals and webmasters. If you are interested to try our service, you may visit our SEO website.

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